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G'day.
I'm Australian. Those abroad, kindly forgive any oddities in language. 

The marketing arena is littered with bullshit. 

That you're here now, tells me we probably have some things in common. That you and I alike, are fed up with the fads, false promises, and misinformation. That we both revere the thinking man's approach to marketing. And that we recognise one's ability to acquire customers is a function of how well we grasp the underlying principles of human nature.  

Let me introduce myself properly... 
Sam Page 
BPsych(Hons), MPsych, MBA, MAPS

About me sections are awkward, aren't they? I spent longer than I care to admit deciding if I ought to write this in first or third person. But let's be honest, when we see, "and after Bob swam doggy paddle across the Pacific, he went on to invent the colour green", we know very well that it's Bob sitting there typing every word.  

So, first person it is. 

My school years are instructive - it's there we'll begin. 

I was the kid who wasn't allowed to sit with the rest of the class. I had my own desk, outside, in the corridor. "Too disruptive to others", it was said. 

Even in isolation I accumulated more red cards (detention slips) than anyone else - resulting in my lunch breaks being spent on the carpet of the Principal's office. 

Paradoxically, I also accumulated more academic achievement awards than anyone else. 

It was an exhibition of extremes; the edges rather than the middle, the perverse over the commonplace, the what could be instead of the what should be. My fascination with these extremes would lead me to the field of psychology.  
I completed a Bachelor of Psychology (Hons) right after graduating high school. No break, gap year, no time "to find myself". Which is why on completion of the degree, I was lost. Not knowing which direction to go. 

I knew not what was possible, for I hadn't yet lived.  

So I flew the coop, moved to the city, and was offered the role of marketing and sales associate. At this point, I didn't know what marketing was. I didn't know what sales was. But I knew what money was. And I knew I needed some. So I accepted. 

Turns out this marketing and sales position was unique. I was fortunate, they told me, "you get to be out in the field instead of here in this stuffy office". 

Three hours into day one on the job and I discover in the field meant sweating it out for 90 minutes in a non-airconditioned van with 12 other new-hires (mostly backpackers). Then being dropped off in some foreign territory, armed with folders, contracts, pens, and told to, "go sell".

It would be another two and a half years before I finally quit knocking on doors, selling telco plans to folks who would rather spend the money than have me at their kitchen counter for another minute. 
Strangely, it's not an experience I'd ever trade. 

I learnt more about the mechanics of human nature in those two and a half years than any time prior or since. 

However, enough was eventually enough, and it was time to graduate from the school of hard-knocks. Time to return to that other school, the one of stressful late nights, exams, and red pen. Postgrad school. 

It's funny how periods so tormenting to endure can be viewed with such fondness in retrospect. The two years spent completing my Psych Master's is one such period. In no small part, I'm sure, because it's where I met my now gorgeous wife. (I don't mean she's just now become gorgeous, she was always gorgeous! But now she's my wife too.)

On completion, I was a registered psychologist who had an appetite for marketing and sales. I was also patently unemployable, fired from every job I'd ever had. Going into business for myself seemed more and more like the only viable path. And if that was to be the case, well, I better get another piece of paper!

So, upon graduating from my Psych Master's, I jumped straight into an MBA degree. Lucky for me, my prior academic history was extensive enough that I could finish the MBA inside 12 months. 
After that, I was done. No more school. 

Throughout both Master's degrees, I supported myself working freelance. Providing marketing advisory services and crafting advertising campaigns for entrepreneurs and CEOs. Now, post-study, with the full 24 hours in a day at my disposal, it was time to scale up. 

I created a digital agency built on the principles of consumer psychology, behavioural economics, and neuromarketing. Taking what we know about how humans make decisions, and applying that knowledge to online marketing campaigns. The results were, and remain, impressive.

It's not been for me, but for the people I've hired, that Google's Senior Management have declared us the #2 digital marketing team in the world - from of a pool of 11,500 teams competing for the honour. 

Well, this seems as good a place as any to wrap up. 

Oh, I also co-wrote a #1 bestselling book titled, Going Up. This was followed with another book titled, Unconscious Marketing. And most recently, I published my third book, Digital Neuromarketing: The Psychology of Persuasion in the Digital Age
Currently, my days are spent as CEO of our digital agency, advising select consulting clients, and publishing a monthly training newsletter called, Marketing For Smart People.
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