Conversion rate optimization (CRO) is the process of getting more people who land on your site to perform a desired action such as filling out a form, or buying a product. You do this by changing some elements on your site such as the layout, the content, or the sales funnel. And then you measure your customers’ response to the changes by using A/B testing tools. 

There’s a lot of psychology that goes into this. Every element on your page speaks to your customers and their specific needs. When customers feel that you understand them, their trust in your company increases.

CRO is probably the #1 marketing activity to engage in if you’re looking for fast, measurable Return On Investment. We’re not saying stop working on your site’s traffic acquisition.  What we’re saying is that your business can make more money from the same traffic. That’s what conversion optimization can do for you.